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Keys to a Successful Email Campaign

Email marketing has been around for many years, promoting websites and products or services within email messages. They are usually sent to users that have opted in to receive information from the website or company. Keys to a successful email campaign include points like using email marketing software or services, utilizing auto-res-ponders, targeting the audience effectively, monitoring key components of the campaign to track results, and much more. You must have a strategy and a game plan. However, you must also have ways to track results so that you can make informed decisions.
Opting In
Simply sending out emails to tons of addresses is considered SPAM is if it not sent under specific guidelines, one of which is that the recipient must have authorized the sending of emails from you. By having your target audience opt-in to your email campaign, you have less legal issues to deal with and also save time avoiding other problems. In addition, they are interested or partially interested in your content, which can generate more sales and/or more leads.

Your Audience
Email campaigns are only useful and beneficial if you know who to send the emails to. For a successful campaign, you must know who your target audience is for that given campaign. One time-saving way to achieve this is to hire a web marketing agency that will handle everything for you and provide the needed tools. Aside from that, you can promote your own opt-in lists, but that consumes a lot of time.
So how do you find those target prospects? If you don't hire an online email marketing agency, you need to use other methods of advertising to get them, such as social media, landing pages, etc. If you show them, they will come-well, at least a small percentage of them will.
Create Exciting Email Content
Once you have followers who opt in to your emails, you need to keep them interested in your emails. This isn't actually referring to getting them to want to see what you write about, but is about getting them get interested in what you have to offer. In order to do that, you need to write interesting, desirable content in your emails. You will build a name and keep that name out there, just like Apple and HTC do. They get their email lists and advertise with interesting content, while providing their brand to a broad audience that creates the appearance of a respectable name.
On another note, your campaign should have a specific purpose, which means that the content in your marketing campaign must promote that purpose. This can be almost anything, such as:
A public event
A free giveaway
A particular product
A group of products
A service
A group of services
Etc.
No matter what you want to promote through email campaigns, you must know who to send to, write exciting or interesting content, and get those readers to become leads or sales.


Article Source: http://EzineArticles.com/9250084
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