Like everything else in the world of promoting products and services, event marketing tactics have also undergone changes through the years. There can be different monikers for the same such as participatory advertising or live marketing. This is all about doing things, building technological overlay for real-world places. Marketers can do everything; they can convince otherwise sane people to change clothes or dance in streets. The aim here is to engage customers in the best way possible.
Engagement is not limited to the duration of the event and goes beyond that. It should remain intact long after as well for best results for the company. Some ways to ensure this are:
Creating events within events
Direct engagement with one-to-one interaction is desirable. Marketing tactics are all about teaching the consumers everything they would like to know about a particular product. This leads to quality interactions. The best way to get results is to create social media engagement. This way, the primary viewers or the targeted group spreads the message across to people they know. This works as mass media with friend recommendations. Creating a buzzword online is the best way to get the message across to maximum number of people.
Real-time tracking of events and GPS
New age experiential marketing tactics rely upon GPS and location. Such procedures facilitate real-time viewing and participation. This way, it is possible to ensure community engagement. It should work as different experience capturing the fascination of the masses. As the message spreads across, it helps the buildup of community and press. This works similar to flash parades of yore.
Adding another dimensions
Potentially transformative technologies tend to be invisible. Augmented reality, projections, and three-dimensional technology come together to naturalize the events more than ever before. Earlier, what would have looked forced or awkward is available in live space ideal for the project demonstrations. These days QR codes are mostly invisible, more natural and an inspiration for interactivity. Instead of taking these as a traditional event, it turns into experiences in public domain getting the right kind of attention. Since people like watching the same, it tends to attract attention online as well.
Exclusivity with social networking
On-site activities or events simply cannot do without the proper use of social media these days. These days, businesses can offer prices, premiums, and direct rewards for downloading apps in real-time. It is possible due to the presence of Smartphone and high-end mobile devices. This is all about immediate real values. Existing friends can get exclusive access giving rise to immediate friendship or liking based upon what you can offer. Promote an event where you say that there are exclusive offers for people who attend. This can be free parking, T-shirts, or meeting DJs or artists. It can be anything like snowboarding contest, concerts, or events for video games. Besides the physical access, organizations today offer exclusive social media contents as well.
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Clint Barton is an event marketing expert and is known to offer some amazing tips on the subject for the general public in the many informative articles that he writes. He recommends http://www.EliteMG.com as the best service provider to trust with all your event & experiential marketing
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